Friday, 27 February 2015

Responsive Collaborative- Idea Generation


We decied to make design sheets to help with idea generation for the different types of coffees we are going to make for this Taylors Coffee brief. Above is my design sheet based on the word 'morning'.

We are going design one one of keepsake jar and three different types of coffee

Morning- Rise and Shine
Daytime/ chill- Stay Focused
Night- Unwind 

Product Range and Distribution- Existing Design

In terms of design there isn't much around for making people aware of fur farms. There has been Naomi Cambells campaign 'rather be naked' than wear fur. Peta have also done a few posters but nothing that I like or looks appealing. I need my designs to shock the audience. I am thinking of using a fur texture and a bold type. 


I think this is a clever poster, it is a simple design but gets the message across effectively. 


This is a poster part of the Naomi Campbell campaign, using a naked female grabs the audiences attention along with a cute rabbit to get the audience to question themselves and what they are really wearing. 

Product Range and Distribution- Fur Industry Clawed its way back into Fashion




Chinese fur farms has been the most shocking and vile subject I have researched into, the pictures are not pretty. Thousands are animals are being killed daily because of their fur and much of it is being sold and used within the fashion industry. 


Here is Lily Allen wearing real fur that has been dyed

Furriers began looking at new ways to work with fur and came up with methods of dyeing it different colours so that whatever shades were in fashion could be replicated. 
They also invented methods of thinning the fur to make it lighter. This made it more suitable for warmer climates, such as cash-rich Dubai and China. Such techniques instantly expanded their reach, helped by marketing campaigns.
Celebrities were drafted in to help. U.S. fur company Blackglama had Janet Jackson and Elle Macpherson modelling its clothes, while other companies ‘gifted’ coats to the famous. 
Even Campbell, who vowed not to wear fur in an advert for animal rights group Peta, promoted New York furrier Dennis Basso — whose coats sell for up to £126,750 — in 2009.  
The gifting of fur to celebrities has been a key weapon in the fight to make it seem morally acceptable. Last month, London-based Hockley gave Lily Allen a green fox jacket to wear to the NME Awards.


Here is a piece by Alexander McQueen using real fur on the cat work


A piece from London Fashion week using real fur

Furriers dismiss the findings as happening only on a minority of farms. But the real problem is that young people, who suddenly see fur as trendy, have limited spending power and may demand their fur is cheap, rather than ethical.

Product Range and Distribution- Rhino Poaching




Rhino Poaching has increased dramatically in the last few years, with hundreds killed each year for their horns. Organised poaching gangs are highly profitable using advanced technologies from night vision scopes to helicopters to carry out their mission. South Africa, home to more than 80% of Africas rhino population is losing hundreds of Rhinos each year over 388 rhinos were poached in 2012. 


Product Range and Distribution- Ivory Trade




The ivory trade has been in the news quite a bit recently last week China banned all imports of Ivory carvings for one year. China have a very large demand for Ivory which is wiping out the African elephant population. Thiland has until last month to take measures to shut down domestic trade or it will face trade sanctions. Thilands ivory market is the largest unregulated market in the world and trade is largely fuelled by ivory from poached African elephants which are smuggeled into the country. 

22,000 African elephants were estimated to be killed by poachers for their ivory in 2012. Most of that is happening in Central Africa where poaching rates are twice the continental average. 

Every year, tens of thousands of elephants are brutally killed for their ivory. Between 2008 and 2013, the estimated death toll ranged between 30,000 and 50,000 elephants per year. The slaughter is horrifying; ivory dealers employ and arm poachers, who in turn target entire herds of elephants, shooting them with automatic weapons and hacking off their tusks with axes and chainsaws. 

These tusks are fed into the illegal international ivory trade which is controlled by highly organised criminal syndicates.  This trade feeds demand for ivory products in Asia, Europe, USA and elsewhere, which continues to bankroll elephants’ destruction. Legal international sales of ivory in 1999 and 2008 added to the demand but also caused confusion among consumers (‘is ivory legal or not?’) and provided an avenue for criminals to launder illegal ivory into the black-market.  




Product Range and Distribution- WWF Ad's





Ads created to raise awareness of biodiversity by an advertising agency in Paris. The animals are graphitied on to show that they are property of the planets and we should help protect them.

Product, Range and Distribution- Fur trade




Fur Trade

Whether it came from an animal on a fur farm or one who was trapped in the wild, every fur coat, trinket, and bit of trim caused an animal tremendous suffering—and took away a life.

Animals on fur farms spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest and cruelest killing methods available, including suffocation, electrocution, gas, and poison.

More than half the fur in the U.S. comes from China, where millions of dogs and cats are bludgeoned, hanged, bled to death, and often skinned alive for their fur. Chinese fur is often deliberately mislabeled, so if you wear any fur, there’s no way of knowing for sure whose skin you’re in.

Animals who are trapped in the wild can suffer for days from blood loss, shock, dehydration, frostbite, gangrene, and attacks by predators. They may be caught in steel-jaw traps that slam down on their legs, often cutting to the bone; Conibear traps, which crush their necks with 90 pounds of pressure per square inch; or water-set traps, which leave beavers, muskrats, and other animals struggling for more than nine agonizing minutes before drowning.

During the annual Canadian seal slaughter, tens of thousands of baby harp seals are shot or repeatedly bludgeoned with clubs tipped with metal hooks. Also in Canada, hundreds of black bears are shot at point-blank range or caught in traps and left to suffer for days so that their skins can be used to make the ceremonial hats worn by Queen Elizabeth II’s Five Guards’ Regiments.

Luckily, there is no need to be cruel to stay warm and look cool. Cruelty-free fabrics and faux furs are available in stores everywhere, and PETA continues to work with designers and clothing retailers to encourage them to use and sell only animal-friendly fabrics.

Product Range and Distribution- National Geographic


National Geographic

Today national geographic posted an image of Rhino poaching with some shocking statistics relating perfectly to my research. The Rhino horn has been found to have no medical value, it is made of the same tissue of our hair or nails. 

Thursday, 26 February 2015

Responsive Collaborative- Moving Forward

Today we pitched out concept to another group and it went pretty well, we got a lot of positive feedback and I think people said they would buy our proposed new product. 

Our new product is going to be a decretive refillable one off jar with artwork all around that people could refill with more Taylors coffee making it more eco friendly. 







Here are some textures that we have began to create using brusho powder inks, these were something I had never used before, when used correctly you can create some bold colours and messy design.

Names

We are going to have a collection of coffee for each time of day so we are going to have a 

MORNING coffee
CHILL miday coffee to keep you going throughout the day
NIGHT coffee, this would be a de-cafe coffee 


As a group we have been trying to think of names for each coffee as we have reconised Taylors like to name their coffee based on taste and mood

MORNING 
raise / energise / rise and shine / wakey wakey 

CHILL 
mellow / keeps you going / free time / re-fuel / sit back / coffee break / chill out / daytime 

NIGHT 
chill / take time out / de-cafe

The three names we have decided on are

MORNING- rise and shine
CHILL / MIDDAY- stay focused 
NIGHT- unwind 

These name sum each coffee and their feel perfectly, the names were quite a big thing to decide and took longer than I thought but it has worked out the best. 


To move forward with this project we all have different roles now, Janin is on colour and texture, Rona is on line illustration and I am sorting out the design boards, I will be pulling everything together at the end, sorting the layout adding the type and finalising the product ready to send. 

Friday, 20 February 2015

Real problems Graphic Solutions Workshop- Environment


We have been given the topic of environment to research, we are going to look into the topics within environment and choose one to research further into as a group.

  • Human overpopulation
  • Intensive farming
  • Nuclear issues
  • Climate change 
  • Pollution
  • Genetic engineering 
  • Nuclear issues 

After briefly researching into each category we have decided to research further into Human Overpopualtion as we feel this is going to be the most interesting subject. 



China's one child policy

China's one child policy has been in place for over 30 years


Who introduced the one-child policy and why?
During Chairman Mao’s rule, China’s birthrate was as high as four children per family and there were food shortages that led to famine.
At the beginning of the 1980s, the Communist party decided to restrict China’s population growth in order to stabilise food and water supplies and improve individual prosperity.
In September 1980, an open letter to the country was issued by the Communist party calling for “one child per couple” rules to “keep the population below 1.2 billion at the end of the 20th century”.

How large an impact has it had?
According to the Chinese Health ministry, doctors have performed 336 million abortions and 196 million sterilisations, since 1971 and inserted 403 million intrauterine devices.
By contrast, in the United States, which has a population a quarter of the size of China’s, there have been 50 million abortions since 1973.
Chinese officials believe the one child policy has reduced the population by 400 million but demographers, citing falling birth rates across Asia, believe it is closer to 100 million.

Are there any exceptions?
The policy has been a patchwork of measures. China’s ethnic minorities, such as Uighurs and Tibetans, are exempt.
Families in the countryside are permitted to have a second child if their first is a girl and recently couples that were only children themelves were allowed to apply to have more kids.

What are the punishments for breaking the policy?
Women are regularly inspected to check if they are pregnant, even well into their 40s and 50s. Those who are found to be in breach can suffer forced abortions and even sterilisations.
In millions of cases, families have been successful in hiding new children. The 1990 census recorded 23 million births but the 2000 census put the number of ten-year-olds at 26 million, suggesting at least three million babies had escaped the notice of family planning officials.
Those who are caught can also opt to pay a “social upbringing fee”, usually a multiple of the average income in the city where the child is born, designed to cover the cost of education and healthcare.

When will China stop the one-child policy?
Demographers have warned the Communist party that it must take drastic action to encourage more babies or face a rapidly ageing society. By 2030, a quarter of China’s population will be over 60. However, in March 2008 officials predicted the policy would stay in play for “at least a decade”.




In the late 1970s, the Chinese government introduced a number of measures to reduce the country's birth rate and slow the population growth rate. The most important of the new measures was a one-child policy, which decreed that couples in China could only have one child.
In 1950 the rate of population change in China was 1.9 per cent each year. If this doesn't sound high, consider that a growth rate of only 3 per cent will cause the population of a country to double in less than 24 years!

Previous Chinese governments had encouraged people to have a lot of children to increase the country's workforce. But by the 1970s the government realised that current rates of population growth would soon become unsustainable.

The one-child policy
The one-child policy, established in 1979, meant that each couple was allowed just one child. Benefits included increased access to education for all, plus childcare and healthcare offered to families that followed this rule.
Problems with enforcing the policy:
Those who had more than one child didn't receive these benefits and were fined.
The policy was keenly resisted in rural areas, where it was traditional to have large families.
In urban areas, the policy has been enforced strictly but remote rural areas have been harder to control.
Many people claim that some women, who became pregnant after they had already had a child, were forced to have an abortion and many women were forcibly sterilised. There appears to be evidence to back up these claims.

Impact of the policy
The birth rate in China has fallen since 1979, and the rate of population growth is now 0.7 per cent.
There have been negative impacts too - due to a traditional preference for boys, large numbers of female babies have ended up homeless or in orphanages, and in some cases killed. In 2000, it was reported that 90 per cent of foetuses aborted in China were female.
As a result, the gender balance of the Chinese population has become distorted. Today it is thought that men outnumber women by more than 60 million.

Long-term implications
China's one-child policy has been somewhat relaxed in recent years. Couples can now apply to have a second child if their first child is a girl, or if both parents are themselves only-children.
While China's population is now rising more slowly, it still has a very large total population (1.3 billion in 2008) and China faces new problems, including:
the falling birth rate - leading to a rise in the relative number of elderly people
fewer people of working age to support the growing number of elderly dependants - in the future China could have an ageing population

Couples have to now apply to have a second child
Recent article by the telegraph 
http://www.telegraph.co.uk/news/worldnews/asia/china/11374267/China-struggles-to-loosen-one-child-policy-as-couples-urged-to-apply-for-second-child.html





Plan and develop a graphic response to address / resolve the issue

We want to
Raise awareness of over population


We are going to go for shock tactics to make people more aware of over population and hit them with the facts.

  • Harsh ways of removing girls from the population 
  • Why boys are favoured over girls 
  • Birth credits
  • Abortion 
We have come up with a few visual ideas as a group, one that could be quite interesting is maybe looking into wheres wally but a Chinese version to hit the audience a illustrative visual. 
Also we are thinking a poster with baby pink and blue on would work well to get the message across about abortion, the poster would include a lot more blue than pink as there is more men than women in China. 


As we are going for the shocking ratio facts we have found out that for every 1 girl in China there are 12 other boys making the human population in china very uneven. 


How our research has developed:

  • Environment
  • Overpopulation 
  • China's one child policy 
  • Sex-selective abortion

Something that was on my Instagram today from National Geographic in relation to the research that we have carried out today about over population in China. 


Photo by Micheal Yamashita

Hordes of travelers passing through Shenzhen Railway Station during 'chunyun', the worlds largest annual human migration. This 40 day high traffic period begins in the weeks leading up to the Chinese New Year as millions od migrant workers travel to their hometowns to spend the holidays with their families.