Thursday 26 February 2015

Responsive Collaborative- Moving Forward

Today we pitched out concept to another group and it went pretty well, we got a lot of positive feedback and I think people said they would buy our proposed new product. 

Our new product is going to be a decretive refillable one off jar with artwork all around that people could refill with more Taylors coffee making it more eco friendly. 







Here are some textures that we have began to create using brusho powder inks, these were something I had never used before, when used correctly you can create some bold colours and messy design.

Names

We are going to have a collection of coffee for each time of day so we are going to have a 

MORNING coffee
CHILL miday coffee to keep you going throughout the day
NIGHT coffee, this would be a de-cafe coffee 


As a group we have been trying to think of names for each coffee as we have reconised Taylors like to name their coffee based on taste and mood

MORNING 
raise / energise / rise and shine / wakey wakey 

CHILL 
mellow / keeps you going / free time / re-fuel / sit back / coffee break / chill out / daytime 

NIGHT 
chill / take time out / de-cafe

The three names we have decided on are

MORNING- rise and shine
CHILL / MIDDAY- stay focused 
NIGHT- unwind 

These name sum each coffee and their feel perfectly, the names were quite a big thing to decide and took longer than I thought but it has worked out the best. 


To move forward with this project we all have different roles now, Janin is on colour and texture, Rona is on line illustration and I am sorting out the design boards, I will be pulling everything together at the end, sorting the layout adding the type and finalising the product ready to send. 

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