Product Range and Distribution- Fur Industry Clawed its way back into Fashion

Chinese fur farms has been the most shocking and vile subject I have researched into, the pictures are not pretty. Thousands are animals are being killed daily because of their fur and much of it is being sold and used within the fashion industry. 

Here is Lily Allen wearing real fur that has been dyed

Furriers began looking at new ways to work with fur and came up with methods of dyeing it different colours so that whatever shades were in fashion could be replicated. 

They also invented methods of thinning the fur to make it lighter. This made it more suitable for warmer climates, such as cash-rich Dubai and China. Such techniques instantly expanded their reach, helped by marketing campaigns.

Celebrities were drafted in to help. U.S. fur company Blackglama had Janet Jackson and Elle Macpherson modelling its clothes, while other companies ‘gifted’ coats to the famous. 

Even Campbell, who vowed not to wear fur in an advert for animal rights group Peta, promoted New York furrier Dennis Basso — whose coats sell for up to £126,750 — in 2009.  

The gifting of fur to celebrities has been a key weapon in the fight to make it seem morally acceptable. Last month, London-based Hockley gave Lily Allen a green fox jacket to wear to the NME Awards.

Here is a piece by Alexander McQueen using real fur on the cat work

A piece from London Fashion week using real fur

Furriers dismiss the findings as happening only on a minority of farms. But the real problem is that young people, who suddenly see fur as trendy, have limited spending power and may demand their fur is cheap, rather than ethical.