We have decided to collect some primary research for this brief from 16-25 year olds to see what coffee they drink, when they drink it whats their favourite brand etc. This will give us a good basis to move forward knowing our target market better to create the perfect coffee product.
1) Do you buy ground coffee?
Yes/ No
Why?
2) Do you know how to use a cafetetiere?
Yes/ No
3) Which coffee do you normal buy?
-Nescafe
-Taylors of Harrogate
-Kenko
-Other (specify in answer below)
4) Whats your normal price range when buying coffee?
-50p-£2
-£2-£4
-£4
5)What makes coffee appeal to you?
6) Do you ever buy refillable coffee?
Yes/ no
7) if there was an illustrated tin/jar that you could reuse would you purchase this in order to play less on a more regualr basis for coffee?
Yes/ No
8) How do you keep your coffee?
- Glass Jar
- Tin
- Resealable packet
- Box
- Other (please specify)
9) Why do you drink coffee?
- To wake you up
- For the taste
- To quench your thirst
- Energy boost
- Other (please specify)
10) When do you normally drink coffee?
- Morning
- Afternoon
- Evening
No comments:
Post a Comment