Wednesday 11 February 2015

Responsive Collaborative- Primary Research

We have decided to collect some primary research for this brief from 16-25 year olds to see what coffee they drink, when they drink it whats their favourite brand etc. This will give us a good basis to move forward knowing our target market better to create the perfect coffee product. 

1) Do you buy ground coffee?

Yes/ No


Why? 


2) Do you know how to use a cafetetiere? 


Yes/ No


3) Which coffee do you normal buy?


-Nescafe

-Taylors of Harrogate
-Kenko
-Other (specify in answer below)

4) Whats your normal price range when buying coffee?


-50p-£2
-£2-£4
-£4

5)What makes coffee appeal to you?

6) Do you ever buy refillable coffee?

Yes/ no

7) if there was an illustrated tin/jar that you could reuse would you purchase this in order to play less on a more regualr basis for coffee?

Yes/ No

8) How do you keep your coffee?

- Glass Jar
- Tin 
- Resealable packet
- Box
- Other (please specify)

9) Why do you drink coffee?

- To wake you up
- For the taste
- To quench your thirst 
- Energy boost 
- Other (please specify)

10) When do you normally drink coffee?

- Morning 
- Afternoon
- Evening

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