The idea of interactive print is to get the user to stop and interact with the design.
interactive- touch-3D
print- you touch it- it touches you
i need to make something memorable
DIE CUTTING
Novum 11/11
"For the cover of the November issue we and our cooperation partners have pulled out all the stops to produce something very special. In 48,000 passes and with 140 extremely detailed die cuts per magazine, we created six differently coloured versions of the cover, without exposing the plates again each time. The result is a metamorphosis of paper, inspired by the one and only Richard Buckminster Fuller."
I really like this idea of having the front of the magazine interactive and moveable making the want to pick it up and play with it.
Interactive Book Marks
Again I really like this idea for die cut book marks, with the rise of iPads and Kindles it is important to hold a real book in your hands from time to time and Paperlux re invented the book mark to make it more interactive and user friendly. This bookmark seems more like a present and has more value than your standard bookmark as it is more interactive.
PULL TABS
Above is an example of a leaflet that uses pull tabs to show information, I think this is a good idea because the user has to do something to reveal the information making them more likely to read the information rather than having it in a boring leaflet.
This is an interactive pull tab poster for alzheimer's, again it gets the user to interact making them more likely to take notice of the poster and the message behind it.
Here is a pull out book designed for children, for them to learn about flowers and science, by making it more interactive it makes the information more memorable, rather than just reading out of a text book.
POP UP
Lacoste- A L!ve Pop Up story
This is an interesting interactive print design by Lacoste, each page has something that pops up. The book includes digital interactive elements pull outs and add ons, all promoting the 'L!ve' branding.
This is an interesting project based on Hungary, a pup up illustrated book all about Hungary, the pop up elements don't bore the user it keeps them entertained and engaged.
SPECIAL INKS / PAPER
Heat sensitive
I like the idea of using heat sensitive inks to make the design more interactive, the images above are of some print that use heat sensitive ink and the ink reacts to the heat of your body so as you are touching it the design changes, I think this is a really cleaver idea but I am unsure on how expensive this ink would be.
Light sensitive paper
Light sensitive paper could be a good way of making my design interactive as when the image gets exposed to light it will slowly appear
SCRATCH OFF DESIGN
I think this is a good idea for interactive design as it reveals more of the design and make the user want to scratch it off and engage. I love doing scratch cards so i would definitely do this is this was part of the design, it would be good if it revealed an interesting fact or a relevant piece of information.
QR CODES
I have never scanned a QR code in my life and I have a smart phone, I don't think most people bother but I do think there is huge potential with them. They could load a whole new webpage, advertisement or a secret message.
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