The concept our new Taylors product is based from our primary research and survey we did. Most people like to store their coffee in a jar, Taylors coffee at the moment don't have a product that is stored in a jar. Also from our research into Taylors coffee we have realised just how much the planet and making eco friendly products means to them, so instead of making every coffee in jars we decided to make one jar that people could keep as a one off and make some refillable packets to go with it.
In terms of design there will be one design that wraps around the jar and that same jar can be put across the three packets, focusing on occasion morning/daytime/evening.
We have made lists of what we could include in the design, we want to go for a bright colourful collage sort of effect with the design something that doesn't look too crazy from what Taylors already have.
some ideas for illustrations for the morning I had are:
flowers, cockerel, toast, coffee beans, kiwi, lemon, orange, post, alarm clock, sun, birds, puffin, parrots, cereal, newspaper, egg, slippers, orange juice, bacon, hairbrush, toothbrush, bananas, tv, shower, daffodils, grass, croissant.
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