Mrs. McQuade made grandparents day. She wanted Grandparents Day to be a family day. She envisioned families enjoying small, private gatherings, perhaps even a family reunion, or participating in community events.
On a societal level, National Grandparents Day gives us a chance to publicly affirm the identity and importance of grandparents, that they do play a vital role in families. It is also a day of giving – giving of self; sharing hopes, dreams, and values; and setting an example and advocating for future generations.
The purpose of Grandparents day
• To honor grandparents.
• To give grandparents an opportunity to show love for their children’s children.
• To help children become aware of the strength, information and
• Guidance older people can offer.
Interflora
‘We want to target young adults who probably don’t see their own grandparents as much as they would like with their busy lifesyles, or live far away meaning they only visit a few times a year’
Website
Above is an image of interflora's current website, on the right of of the page it has a massive blank space, I think their website could look a lot better with maybe some full bleed images of their best flowers.
Competition
Next flowers and Marks and Spencers flowers are some of interflora's competition, they both have a lot better websites that are clearer and easier to navigate. Pieces of flowers are very simple, but neither of them advertise grandparents day.
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