This module has developed my graphic design
practice in all areas. I have thoroughly enjoyed this module and having live
briefs to work on seeing my work out there. It has opened my eyes to the real
world and graphic design.
The first project that I worked on was the
cheese society as I was promoted the graphic designer. This is an on going
project that is still going now. I can see how my designs have developed
throughout this project, looking back at my first design now I know where I
went wrong and how I could improve my designs. My process was a lot of hand
drawn type and sketching to get it right, I then scanned in all of my designs
and added them to illustrator and Photoshop. I have developed a lot of skills
on illustrator through out doing this brief.
The next project I worked on was the Ohh
Deer.com cushion design brief. This brief was completely open and there were no
requirements other than for it to work with the brand. The competition was
voted for online by how many likes shares and tweets your designs got. I knew I
wanted my cushion designs to be bright and colourful to add some colour into
any room. I also wanted texture within my design so I decided to experiment
with paint and cling film. The cling film allowed me blend the colours and add
texture. I added paint to the paper and got piece of cling film lifted the
cling film and transferred it to another piece of paper to create a unique
pattern. Overall I was really happy with my designs I think they fit in with
the brand well.
I also did an advert for Nest the student
magazine for Leeds College of Art for Sela Bar in Leeds a bar that specialises
in cocktails, pizza and unique beer. I researched into Sela Bar and their
previous designs and found they used a lot of red and blue in their designs so
I used this as my colour palate. I used hand drawn type and an illustrative
design making the type look like the actual thing for example the ‘Pizza’ type
to look like dripping cheese and the ‘Beer’ type to look like the refreshing
bubbles of beer. On the advert I also included the icons to their social media
sites including their Facebook, twitter and Instagram.
I was approached by my fried Jack Read to
design a logo for his radio session in Manchester ‘PD Sessions’. I found this
logo quite difficult to design. He showed me what another designer did for him
and explained why he didn’t like it. He told me that he would like a graffiti style
and showed me images of styles that he likes. I initially thought of designing
him something hand drawn and graffiti, after a while of drawing my designs I
realised it wasn’t working. The graffiti style that Jack wanted made it look
quite tacky and after my research I noticed that all of the designs for radio
station logos were very simple and clean designs. I explained my issues with
Jack and sent him some images of some moc up ideas that I had and he loved the
idea with the mic and understood what my issues were. The overall logo looked
nice and simple it only needed to be in black and white, Jack also wanted it in
inverted colours for use elsewhere. The ‘PD’ is the icon he is going to use on
his Youtube channel and other social medias and for the end of e-mails, letter
heads etc he will use the full logo.
Feathr was another brief I did, it caught my
eye as I am interested in pattern design. I wanted the wallpaper to tell a
story and to include colour and texture. I decided to base the design on the
Grande Palace in Thailand a place I visited and admired in the summer. I wanted
the wallpaper to have an oriental feel. I researched using library books on
pattern design and researching into artists online such as Cath Kidson and
Tyler Spragler. The design we made needed to be a repeat pattern and look right
when repeated. I experimented a lot digitally using illustrator and adding
textures on Photoshop. The vectors are simple colourful but I still think they
show oriental and Thiland well.
I wanted to leave enough time for a YCN or
DandAD project and I did. After much reading of all of the briefs I finally
settled to do Interflora, the brief was to make younger people more aware of
grandparents day, after further reading into the brief it went on about young
people who don’t see their grandparents as often as they would like and sending
them flowers to celebrate grandparents day. I researched into grandparents and
the products out there already, they all went for quite a humours tone so I
decided to do the same with my campaign but still get the tone of voice right for
Interflora. I used a simple character design of some chattering teeth thought
the whole campaign to keep it consistent.
This has been my favourite module of uni so
far as I have enjoyed doing the live briefs. I have seen my work develop
throughout each brief. There were other briefs I would of liked to have done
for this module but there just wasn’t enough time.
Surprisingly I think I have managed my time
effectively thought the briefs, I have enjoyed working on all of the briefs equally
and have really expanded my skills.
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