Above are images of interfloras brand guidelines, these are items they already use with their house style applied to them, for the grandparents campaign to grow I think they may need to change these.
Here is the teeth in the gold provided by interflora
At first I just experimented with putting one teeth in the middle but it looked a bit lost
I then made a pattern out of the teeth using the brands colours to link it all together
To make the campaign bigger they are going to need to advertise grandparents day, I want the consumer to realise how much their grandparents have done for them and say thank-you.
I created this poster/ advert to spread across all platforms of advertising. It's a fairly simple design but it uses the brand colours, is humorous and I think it fits in with the brand nicely.
Here are a couple of moc ups I have done with the advert on a bus stop and in a newspaper, to hit the younger audience Interflora I think might have to consider advertising on social medias such as facebook and twitter.
I really don't like the website they have at the moment for interflora as there is far too much information on it and it needs to be simplified. A lot of the links on the home page are there twice, I have started to make a quick moc up of a new website for them.
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