Brief 1- Ken Garland

Campaign for nuclear disarmament

Ken Garlands first work for CND

An extension of the double crown poster to quad crown, created by overlapping the image from the double crown to convey the idea of marching banners

Poster and leaflet, using a photograph of Kens daughter, Ruth, looking out of a window. 500,000 were printed and distributed during the Easter March of 1963. 

Banners outside Windsor Castle, 1963

'A policy for Britain' 1966

1962-1966

"Even if I hadn’t been on the very first Easter March (yes, the one that ended up in that awful muddy field outside the Atomic Weapons Research Establishment, Aldermaston) and become a devoted adherent to the campaign, it would have been quite impossible to refuse anything to the late Peggy Duff, the Organising Secretary of CND. Though she never had a penny to offer me, she was my most inspiring and endearing client, and I was always ready to bust a gut whenever she got us on the blower with yet another all-but-impossible task."

All of Ken Garlands work for the Nulcer disarmament is very bold and simple yet gets the message across clearly. 

Brief 1- WWF Campains

This is an advertising campaign by WWF titled 'give a hand to wildlife'. It has a cleaver use of photography and a deep meaning behind it. WWF is asking you for helping hand by using hands painted as wildlife,  this particualar adverising campaign was developed at Saatchi & Saatchi Simko, Geneva, by creative director Olivier Girard, copywriter Jean-Michael Larsen, art director Nicolas Poulain, with body painter Guido Daniele. I admire this advertising campaign as it is simple and smart with a clear message. 

Brief 1- British Heart Foundation

The British Heart Foundation have many heard hitting posters usually quite factual with one simple message. The images they use are quite disturbing but thats what makes you look and pay more attention to them. My favourite one out of these three examples here is the 'what goes into crisps goes into you' poster, I have seen this advert many times before it is hard hitting and pretty disgusting but also very true as there is more oil in crisps than you think.  

Brief 1- Shepard Fairey

Shepard Fairly is an american contemporary street artist, graphic designer, activist and illustraor who emerged from the skateboarding scene. He has done many prints that are iconic of political and social movements including: 

Barack Obama- Hope

Barack Obama's 'Hope' image is a very iconic image created by Shepard Fairly. It is a sencilised portrit of Obama in solid red, beige, pastel and dark blue. Underneight the poster is the word 'hope' but there are also variations with the words 'progress' or 'change' underneath. The design was created in one day and printed as a first poster, Shepard Fairly sold 350 copies of the posters on the street immediately after printing them. The image became one of the most widely recognised symobls of Obamas campaign message, spawning many variations and imitations. In January 2009 Obama won the election however is poster is still considered an icon and is powerful because of its simple boldness and use of iconic American colours. This poster got Fairey well known making him one of todays best known influential and talented street artists. 

Andre the Giant Has a Posse

In an interview with Format magazine in 2008, Fairey said: "The Andre The Giant sticker was just a spontaneous, happy accident. I was teaching a friend how to make stencils in the summer of 1989, and I looked for a picture to use in the newspaper, and there just happened to be an ad for wrestling with Andre The Giant and I told him that he should make a stencil of it. He said 'Nah, I’m not making a stencil of that, that’s stupid!' but I thought it was funny so I made the stencil and I made a few stickers and the group of guys I was hanging out with always called each other The Posse, so it said Andre The Giant Has A Posse, and it was sort of appropriated from hip-hop slang – Public Enemy, NWA and Ice-T were all using the word."

By the early 1990s, tens of thousands of paper and then vinyl stickers were photocopied and hand-silkscreened and put in visible places throughout the world.

OBEY

Since 1989 the OBEY street art campaign has become an important urban phenomenon subconsciously touching those well aware of their environment. Through the vision of Shepard Fairey OBEY has evolved into one of the most controversial yet influential symbols of the 21st century.

Derived from Andre the Giant, a pop-culture athlete in the eighties, the OBEY icon has been bombed in developed and rural cities around the world. Its ambiguous idea immediately sparks philosophical discussion and ultimately motivates the inner-person through active participation.

The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment; with biting sarcasm verging on reverse psychology he goads viewers using the imperative OBEY to take heed of the propagandists out to bend the world to their agendas.

OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design and work wear basics as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Erin Wignall Shepard works to create designs that represent his influences, ideals and philosophy.

OBEY is about variety and experience, thinking about your surroundings, and questioning the purpose. Stay tuned for the next chapter as the canvas will undoubtedly continue to change and evolve. All in the name of fun and observation. The medium is the message.

Adopt-a-pet

The pet overpopulation crisis results in over 4 million adoptable animals being killed each year in the U.S., for no fault of their own.  It is for this reason that ADOPT is the latest Obey Awareness project for Shepard and Obey Clothing: to spread the word about the importance of saving a life by adopting. 

Adopt-a-Pet.com is North America’s largest non-profit pet-adoption web service, dedicated to ending the killing of adoptable animals in shelters.  Over 7,500 animal shelters and pet rescue organizations rely on Adopt-a-pet.com’s programs to help them find homes for the dogs, cats, rabbits, birds, small animals, horses, and other pets in their care.

Tragically, our nation’s already overcrowded shelters are getting hit ever harder as a result of the economic downturn, with record numbers of people relinquishing family pets.  Sadly, it’s these loyal animals that are paying the ultimate price.  

Adopt-a-pet.com’s small team of dedicated pet-loving employees work around the clock to get these animals saved and into loving homes.

Combining grassroots outreach with old-school mainstream marketing, Adopt-a-Pet.com spreads the message about the importance of pet adoption in a variety of ways.  On the website, potential adopters across North America can see descriptions, photos, and video of pets awaiting adoption at their local shelters.  Adopters can also sign up to be notified via email when a new pet matching their search criteria enters a shelter in their area and is added to Adopt-a-Pet.com.  In addition to finding a pet to adopt, visitors can sign up to volunteer at their local shelter or rescue group.

www.adopt-a-pet.com

Responsive- Cheese Society- Ot-brie Run

The cheese society are having a new event on 19th Feb for the Ot-Brie Run, an Otley run of leeds pubs with cheese in fancy dress as cheese. We need to advertise it asap and I started with the Facebook header as it hasn't been changed in a while and we need to keep our audience interested. 

I drew up a new header and scanned it in

I started to look at new colour schemes I could possibly use I want to keep it bright and bold

I experimented with colour and the type I drew on illustrator

I added in the icons and coloured them, I then changed the dimensions so it would fit in the Facebook header

Here is the Facebook header on Facebook, this will now inform members and fans of the cheese society what the next event in, the next steps in to create a poster to put around college with more information on. 

London- Museum of Branding, Packaging and Advertising

We found and visited the Museum of brands, packaging and advertising museum in London near portobello road. It was a very interesting museum I enjoyed looking at all of the vintage packaging and seeing how iconic brands have changed over the years. I took some pictures below, my favourite era of packaging was the 90's however I did like the detail and colour within some of the older packaging. The history of consumer culture was fascinating, from the naive charm of the Victorian ear to the sophistication of today.