Shepard Fairly is an american contemporary street artist, graphic designer, activist and illustraor who emerged from the skateboarding scene. He has done many prints that are iconic of political and social movements including:
Barack Obama- Hope
Barack Obama's 'Hope' image is a very iconic image created by Shepard Fairly. It is a sencilised portrit of Obama in solid red, beige, pastel and dark blue. Underneight the poster is the word 'hope' but there are also variations with the words 'progress' or 'change' underneath. The design was created in one day and printed as a first poster, Shepard Fairly sold 350 copies of the posters on the street immediately after printing them. The image became one of the most widely recognised symobls of Obamas campaign message, spawning many variations and imitations. In January 2009 Obama won the election however is poster is still considered an icon and is powerful because of its simple boldness and use of iconic American colours. This poster got Fairey well known making him one of todays best known influential and talented street artists.
Andre the Giant Has a Posse
In an interview with Format magazine in
2008, Fairey said: "The Andre The Giant sticker was just a spontaneous,
happy accident. I was teaching a friend how to make stencils in the summer of
1989, and I looked for a picture to use in the newspaper, and there just
happened to be an ad for wrestling with Andre The Giant and I told him that he
should make a stencil of it. He said 'Nah, I’m not making a stencil of that,
that’s stupid!' but I thought it was funny so I made the stencil and I made a
few stickers and the group of guys I was hanging out with always called each
other The Posse, so it said Andre The Giant Has A Posse, and it was sort of
appropriated from hip-hop slang – Public Enemy, NWA and Ice-T were all using
the word."
By the early 1990s, tens of thousands of
paper and then vinyl stickers were photocopied and hand-silkscreened and put in
visible places throughout the world.
OBEY
Since 1989 the OBEY street art campaign has
become an important urban phenomenon subconsciously touching those well aware
of their environment. Through the vision of Shepard Fairey OBEY has evolved
into one of the most controversial yet influential symbols of the 21st century.
Derived from Andre the Giant, a pop-culture
athlete in the eighties, the OBEY icon has been bombed in developed and rural
cities around the world. Its ambiguous idea immediately sparks philosophical
discussion and ultimately motivates the inner-person through active
participation.
The OBEY campaign is rooted in the Do It
Yourself counterculture of punk rock and skateboarding but it has also taken
cues from popular culture, commercial marketing and political messaging. Fairey
steeps his ideology and iconography in self-empowerment; with biting sarcasm
verging on reverse psychology he goads viewers using the imperative OBEY to take heed of the propagandists out to bend the world to their
agendas.
OBEY Clothing was formed in 2001 as an
extension of Shepard’s range of work. Aligned with his populist views clothing
became another canvas to spread his art and message to the people. The clothing
is heavily inspired by classic military design and work wear basics as well as
the elements and cultural movements Shepard has based his art career on.
Through designers Mike Ternosky and Erin Wignall Shepard works to create
designs that represent his influences, ideals and philosophy.
OBEY is about variety and experience,
thinking about your surroundings, and questioning the purpose. Stay tuned for
the next chapter as the canvas will undoubtedly continue to change and evolve.
All in the name of fun and observation. The medium is the message.
Adopt-a-pet
The pet overpopulation crisis results
in over 4 million adoptable animals being killed each year in the U.S., for no
fault of their own. It is for this reason that ADOPT is the latest Obey
Awareness project for Shepard and Obey Clothing: to spread the word about the
importance of saving a life by adopting.
Adopt-a-Pet.com is North America’s largest non-profit
pet-adoption web service, dedicated to ending the killing of adoptable animals
in shelters. Over 7,500 animal shelters and pet rescue organizations rely
on Adopt-a-pet.com’s programs to help them find homes for the dogs, cats,
rabbits, birds, small animals, horses, and other pets in their care.
Tragically, our nation’s already overcrowded shelters are
getting hit ever harder as a result of the economic downturn, with record
numbers of people relinquishing family pets. Sadly, it’s these loyal
animals that are paying the ultimate price.
Adopt-a-pet.com’s small team of
dedicated pet-loving employees work around the clock to get these animals saved
and into loving homes.
Combining grassroots outreach with
old-school mainstream marketing, Adopt-a-Pet.com spreads the message about the
importance of pet adoption in a variety of ways. On the website, potential adopters across
North America can see descriptions, photos, and video of pets awaiting adoption
at their local shelters. Adopters can
also sign up to be notified via email when a new pet matching their search
criteria enters a shelter in their area and is added to Adopt-a-Pet.com. In addition to finding a pet to adopt,
visitors can sign up to volunteer at their local shelter or rescue group.
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