Friday 30 January 2015

Brief 1- WWF Campains




This is an advertising campaign by WWF titled 'give a hand to wildlife'. It has a cleaver use of photography and a deep meaning behind it. WWF is asking you for helping hand by using hands painted as wildlife,  this particualar adverising campaign was developed at Saatchi & Saatchi Simko, Geneva, by creative director Olivier Girard, copywriter Jean-Michael Larsen, art director Nicolas Poulain, with body painter Guido Daniele. I admire this advertising campaign as it is simple and smart with a clear message. 





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