Background:
A YouGov survey published in May 2014 stated that less
than half of eligible young people planned to vote in the general election.
How could graphic design be used to ensure that more
than 41% of 18-22 year-olds actually participate in the election process?
To complete this task you will first have to research
examples of elections that have successfully enticed voters (including Barack
Obama's use of social media within his campaigns and the Scottish referendum's
engagement of first-time voters) alongside the wants and needs of your target
audience. Just by way of a comparison, three quarters of YouGov's surveyed
over-60s planned to vote.
Workshop Task:
You will be working as a creative trio for
this week's task. Your trios will be drawn up at random.
Consider what roles you will be allocating and also
consider the time you have on this project. However, be bold in your thinking.
Consider ideas beyond the obvious. Also scrutinise the various stages in the
election process so that you may uncover any opportunities to effectively
connect your potential users to your message.
As a group, you are expected to produce a significant
body of work. If you have managed your time well, you have the option to print
out what you feel is necessary. The work you produce will be compiled into a
slideshow and you will present it to the group on Thursday 7th May 2015. You will present as though you are pitching
to a government organisation. You will have a maximum of five minutes per trio
to present: so keep it to the point and explain why you have made certain
decisions and the whole rationale for your solutions.
We would like to hear
your pitch as though you have a finished concept for a client, so we will not
be focussing on the developmental aspects to the project. We want to know the
big idea, why it's perfect for your audience and your strategy for the
implementation or integration of your design solutions.
Research:
Research democracy; why aren’t young people
voting?
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Lack of knowledge
-
Not exciting
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Trust issues
-
‘It doesn’t affect me’
-
Feel ignored
-
Upbringing
-
Individuality
How can graphic design change this;
-
Posters (campaign)
-
Website
-
App
-
Newsletter
-
Augmented reality
-
Design elements that appeal to
the correct target audience; fonts, layout, colour etc
Possible concepts;
-
An app / site that appeals more
to young people and the issues
- Campaign with the concept
‘before its too late’, ‘look at the bigger picture’
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