Thursday, 13 November 2014

Feathr Briefing


Today we got briefed for a potential responsive brief that we could do designing wallpaper. 
The people who have set up the company are three ex advertising people, who believe that we as young creatives can change the world and that art can change culture. 
The wall is a great canvas and why not make wallpaper that is interesting and vibrant. 

the target audience for the wallpaper is stylish young home owners who want something unique on their walls
they want something they can love and can talk about 
they are piece buyers, thrift shoppers, design aficionados, savy and story seekers

the first submission should just be a tile of the wallpaper 
the story behind the wallpaper is important






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