notes from briefing
-a print based advertising campaign for the website
-include some kind of interactive element to the campaign
-explore what kind of applications are available
-link the two together, how the user sees the advert to then go and visit the site
-thoroughly test your work in context
-digital files as well as the printed copies themselves
-look at creative adversing in a broader sense, strategies ect
-relevance of gimmicks
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